When to bring creatives into the selling process
There’s a certain comfort in having a Creative Director or Senior Developer sitting at your side when pitching to a client. I’ll be honest, even I, who can confidently discuss brand or development projects, often used my team to support me in meetings. Our less experienced sales team would have done so much more frequently. […]
What Is The Business Diagnostic?
Knowing the current state of your business, defining its strategic objectives, and your own aspirations is critical to successful growth planning, the primary outcome of your Creative Mastermind membership. As part of our onboarding process, we’ll conduct an extensive business diagnostic with our strategists to better understand where your business is today. This allows us […]