While over 60% of businesses fail within five years, this is about helping you maximize exit value when the time comes. Here are the common reasons owners decide to sell.

Cash-out & Valuation

You’ve built sufficient value and want to realize returns on your effort without further growth ambitions.

Sometimes enough is enough, and it’s time to enjoy what you’ve created.

Motivation Decline

The motivation we had to start and build a business is not the same as that required to take it into maturity.

Burnout becomes a legitimate exit trigger. Continuing without passion serves no one well.

Performance & Market Changes

Both strong performance periods and challenging market conditions can prompt sales.

The goal should be optimizing valuation regardless of timing.

Lifestyle Factors

Life changes, aging, and shifting personal priorities often make selling more attractive than restructuring operations.

The business served its purpose. Now you need something different.

Growth Plateaus & Disputes

When businesses stall or owner conflicts arise, sale becomes a practical solution.

Sometimes selling is the healthiest option for everyone involved.

External Opportunities

Unsolicited buyer interest provides valuable exit windows.

Though ensure the business is ready for sale before responding. Preparation creates leverage.

Strategic Planning

Setting target exit dates and proactively building value creates better outcomes than reactive selling.

Don’t wait until you want out to start preparing. The best exits are planned years in advance.

Go deeper: Read the full Agency Exit Strategy Guide for a proven framework to plan your exit on your terms.