My creative agency struggled with inconsistent sales until we implemented systematic sales processes. This led to significant growth, eventually reaching £220k monthly revenue.
The Key Problem
Most creative professionals didn’t start their agencies to become salespeople. Many business owners work extensively without knowing whether they’re meeting their objectives.
Being busy doesn’t always equate to being profitable or growing a sustainable business.
The Program Structure
I created “Selling Creative Services” with five core modules:
Lesson 1: Setting Targets
Calculating breakeven points, creating cash flow forecasts, setting revenue targets, and defining ideal client personas.
You can’t hit a target you haven’t set.
Lesson 2: Prospecting
Distinguishing between proactive outreach (hunting) and relationship nurturing (farming), building multi-channel prospecting systems, and maintaining consistent pipeline activity.
Lesson 3: Pitching Services
Adopting a client-focused mindset, using “Problem-Process-Payoff” storytelling, handling objections, and implementing effective follow-up processes.
Lesson 4: Communication
Managing three sales communication stages, creating template libraries, nurturing relationships, and avoiding common pitfalls.
Lesson 5: Getting Paid
Establishing payment terms, invoicing systems, managing client expectations, and handling late payments.
Who It’s For
- Creative and technical founders
- Agency owners seeking systematic approaches
- Marketing agencies pursuing retained business
- Freelancers scaling to agency level
The Core Philosophy
Two fundamental business rules:
- Do great work
- Expect to be paid
Systematic sales isn’t optional. It’s essential for sustainable agency growth and profitability.