After exiting my creative agency following 13 years and helping over 50 agency owners, I’ve seen firsthand why most business coaches fail creative agencies. Here’s what to look for instead.

The Seven Common Objections

1. Cost Concerns

If £1000/month coaching feels unaffordable, the real problem is insufficient agency profitability.

Consider opportunity cost. Competitors implementing proven systems avoid expensive mistakes. My clients have increased from £35k-£55k monthly revenue and achieved consistent £10k months after years of unpredictability.

2. Generic Advice

Distinguish between generic coaches recycling content and strategic consultants offering specific, experience-based solutions.

Vague guidance wastes money. Tailored strategies based on actual agency-building experience create results.

3. Rigid Methodologies

Reject one-size-fits-all approaches. Different agency owners prefer different growth paths: networking versus digital marketing, rapid team expansion versus lean operations.

4. Previous Failed Coaching

Structure matters. Monthly sessions, unlimited support, detailed follow-ups, and implementation focus with measurable outcomes differentiate effective coaching.

5. Need for Actionable Advice

Practical, focused sessions without fluff. Clear implementation plans within 30 minutes.

6. Overwhelm Concerns

Strategic consulting should reduce workload through operational streamlining and efficiency improvements: fewer hours, more revenue.

7. Integration with Agency Operations

Focus on systematic implementation rather than adding burden.

Critical Questions to Ask Potential Coaches

Experience verification:

Approach customization:

Results documentation:

Red Flags to Avoid

What to Look For

Consultants with recent agency exit experience, tailored approaches, ongoing support, and measurable track records.

Hire strategic consultants, not generic business coaches.