After scaling my agency to £220k monthly revenue before selling it, here are the five critical areas I address when coaching creative agency owners.
1. Clarity on Business Goals
Vague aspirations don’t drive growth. Specific revenue targets do.
Work backward to determine actionable metrics: how many client conversations you need weekly to hit targets. Make the numbers concrete.
2. Challenging Limiting Beliefs
Agency owners often undercharge due to self-imposed constraints.
One client tested raising website prices from £4,500 to £6,000 and found immediate acceptance. They eventually reached £10,000 per project, adding £40,000 annually. The only barrier was their own belief about what they could charge.
3. Implementing Accountability Systems
The cost of making decisions alone is higher than the cost of coaching.
Regular coaching check-ins ensure business development activities happen consistently rather than being perpetually postponed. Without accountability, important-but-not-urgent work never gets done.
4. Fixing Sales Processes
Many agencies lose revenue through:
- Broken discovery calls
- Weak proposals
- Poor follow-up
I improved one client’s close rate from 1-in-6 to 1-in-2 prospects through systematic improvements. The talent was there. The process wasn’t.
5. Agency-Specific Coaching
Generic business advice fails for service-based agencies.
Effective coaching for creative agencies addresses:
- Project-based revenue dynamics
- Team leadership challenges
- Service pricing unique to creative businesses
What works for e-commerce doesn’t work for agencies.
The Bottom Line
Delayed action costs more than coaching investment.
Every month you wait to address these issues is revenue lost. The best time to start was yesterday. The second best time is now.