The Business Diagnostic is an onboarding process that helps creative agency owners understand their current business position, identify growth opportunities, and develop actionable plans.
The Four-Stage Process (8 Weeks)
Stage 1: Discovery
A structured workshop addressing six core growth pillars:
- Business Strategy & Planning
- Leadership & Management
- Recruitment & Retention
- Current Growth Plans
- Technical Advantages
- Funding/Investment
This stage requires preparation of financial documents (P&L, balance sheet, cashflow forecast, utilisation report) and takes approximately two hours.
Stage 2: Deep Dive
Leadership reviews completed diagnostics to identify strengths, weaknesses, and immediate actions or quick wins that will have a huge impact.
Data is benchmarked against successful agencies to reveal improvement opportunities across all business functions.
Stage 3: Growth Plan
Develops strategic goals through OKRs (objectives and key results), breaking them into departmental and individual milestones.
Utilises short cycles of considered focus (Sprints) to implement strategy efficiently.
Stage 4: Delivery
Monthly meetings (up to 1.5 hours) with strategists to monitor implementation, maintain momentum, and answer implementation questions.
Unlimited support available via advice channels throughout the programme.
How Long Does It Take?
Most clients achieve meaningful results within 18 months with dedicated focus, though many continue membership long-term for board-level strategic support.
The diagnostic reveals exactly where you are, and maps the path to where you want to be.