Here are eight practical steps for launching a graphic design business, from someone who built a multi-million-pound agency from scratch.
Step 1: Find Your First Clients
Rather than perfecting branding first, prioritize acquiring paying customers. Leverage your personal network, ask friends and family for referrals, and use your initial projects as case studies to attract additional business.
Revenue first, polish later.
Step 2: Set Your Pricing Structure
Start with hourly rates for simplicity, then progress to project-based or value-based pricing as your expertise grows. The ideal position involves monthly retainer clients that cover operational costs.
Step 3: Name Your Business
Choose a name that’s easy to spell, memorable, and available as a domain. Don’t delay launching while perfecting branding.
Ask yourself: “What name will let me start serving clients today?” That matters more than finding the perfect name.
Step 4: Create a Portfolio Site
Build a “minimum viable portfolio” showcasing your work with clear service descriptions and contact information.
Balance professional presentation with avoiding endless perfectionism. Regular updates help with SEO, but don’t let your website become a procrastination project.
Step 5: Make a Business Plan
Document:
- Your specific services
- Ideal client profile
- Rates and revenue targets
- Client acquisition strategy
- Retention methods
Review and refine this plan every six months.
Step 6: Deliver High-Quality Work On Time
Reliability builds better businesses than genius-level talent.
The fundamentals matter:
- Prompt email responses
- Quick quote turnarounds
- Deadline adherence
These are foundational business systems that separate professionals from hobbyists.
Step 7: Manage Your Money Properly
- Establish clear payment terms upfront
- Use professional accounting software like Xero or QuickBooks
- Follow up on overdue invoices promptly
- Reserve 20-30% of income for tax obligations
Cash flow problems kill more businesses than lack of talent.
Step 8: Build Your Referral Network
Systematically request referrals from satisfied clients.
A simple prompt works: “If you’re happy with my services, please tell someone else.”
The Key Takeaway
Success requires treating the business fundamentals, client management, cash flow, customer service, with the same attention you apply to your creative work.
Design skills get you started. Business skills get you paid. If you’re ready to develop those business skills with structured guidance, explore my coaching for designers to bridge that gap.
Already Running a Design Agency?
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