5-Line Positioning Statement
Fill in five fields: who, outcome, pain, mechanism, result. If you can't, that's your gap.
Free template
The 5-Line Positioning Statement
If a lead asks 'why are you more expensive?' and your answer is about your process, you've already lost. This template fixes that.
The 5-Line Positioning Statement Move at Pace
What's inside
Four tools, one PDF.
3-Rung Offer Ladder
Diagnostic, implementation, ongoing. Default price bands for each rung so your team can sell without you.
Pricing Architecture Checklist
Price bands, discount policy, change control, the £500 increment rule, and win-rate tracking.
Positioning Health Check
Seven questions to audit whether your pricing is founder-dependent or team-ready.
"I quoted £3,000 for a rebrand. The client had budgeted £15,000. I left £12,000 on the table because I didn't know how to price. That story changed every pricing conversation I've had since."
Get the 5-line positioning statement template
Free download, no upsell.
Drop your email. The 5-line positioning statement template lands in your inbox immediately.