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Question 1 of 15 7%
01

What was your agency's revenue in the last 12 months?

02

What do you pay yourself (and any other directors) annually?

Total founder/director compensation including salary, dividends, and benefits.

03

What profit is left after all costs (including your pay)?

Net profit after salaries, overheads, and your compensation.

04

What's your gross profit margin?

Revenue minus direct costs (contractors, freelancers, software).

05

Do you have documented processes for key operations?

Could someone new follow your systems without guidance?

06

Can your team deliver client work without your involvement?

07

Do you have recurring revenue (retainers, subscriptions)?

08

Can sales happen without you personally being involved?

09

Can you accurately forecast revenue 3+ months ahead?

10

Do you have written SOPs for recurring tasks?

11

Can the agency grow without you working more hours?

12

Do you have a management team that makes decisions without you?

13

Could your agency operate for 30 days without you?

If you completely disconnected, would things continue?

14

What percentage of revenue comes from your largest client?

Client concentration is a key risk factor for buyers.

15

How has revenue changed over the past 12 months?

Growth trajectory matters significantly to acquirers.

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