Free Agency Scorecard
Score your agency in a few minutes.
Six pillars. A personalised diagnosis of where your agency is strong, where it's leaking, and the one move that lifts your weakest pillar most.
4 case files, matched to you.
The Weakest Pillar, Fixed: four real agencies (+97% sales, +95% revenue, +110% profit) who fixed the exact pillar your Scorecard flags, and the moves they made in order. Yours with your results.
- A few minutes
- No payment
- Instant results
- Built by an exited founder
How clear is your ideal client and your content plan?
When you get busy, what happens to your marketing?
Is your reach and inbound demand growing?
Do you know your net margin, and do you protect it?
How long could you cover costs from cash in the bank?
How do you steer your numbers?
How much of your fixed costs does recurring revenue cover?
How predictable is your new business?
What share of revenue is your largest client?
Is your core delivery documented, or in people's heads?
Could delivery run for two weeks without you?
Do you manage team capacity to a target?
Are your senior people in the right seats, on fit?
Do your leaders own outcomes, or wait for you?
Is there a leadership rhythm and a succession pipeline?
Could the business run, and sell, without you for six months?
Do you have a recurring base and diligence-ready financials?
Do you have a clear equity story and a chosen exit path?
Last thing. What is your annual revenue?
How big is your team?
What is your main goal right now?
What is your timeline?
There's your score. Here's the full breakdown.
Get your six-pillar report, your top three priorities in order, and the case file matched to your weakest pillar. Sent to your inbox.
Your exit-readiness scorecard
Scored against the six pillars of an owner-free business.
Your biggest constraint
Want the fix mapped for you? Book 30 minutes with Connor →
The six pillars
Here is what to do about it.
0
Individual result. Outcomes depend on your starting point and the work you put in.
Fix them in this order
Agencies we've worked with
- Everblue+97% sales
- Glaze+110% profit
- Squint+95% revenue
- Phantom−45% admin
- Rooftop 22team of 14
Individual results, not typical.
What the scorecard measures
An honest agency assessment, built for owners who want to scale.
Most agency owners know something is holding growth back. They just can't name it. The Agency Health Scorecard is a quick assessment that scores your agency across the six pillars that decide whether it scales or stays stuck. You get a clear diagnosis, your single biggest bottleneck, and the one move that lifts your weakest pillar most. It is built for creative, digital and design agency owners who want to grow without the business depending on them.
The six pillars
- Demand and content. Whether you have a demand engine that compounds without you.
- Financial clarity and profit. Whether you steer on a living forecast and a protected margin.
- Predictable revenue. Whether recurring revenue covers your costs and the pipeline has a rhythm.
- Operational effectiveness. Whether delivery runs on systems, not on you.
- Leadership team. Whether your leaders own outcomes, not just tasks.
- Enterprise value and exit. Whether the agency could run, and sell, without you.
Your answers place you in one of three bands: Founder-Trapped, Building, or Owner-Free. Those same six pillars decide what your agency is worth the day you sell. If you want that number, run the Agency Valuation Calculator next. If you want someone in your corner while you close the gaps, that is what Scale is for.
Common questions
What is the Agency Health Scorecard?
A free diagnostic that scores your agency across the six pillars that decide whether it scales: demand and content, financial clarity and profit, predictable revenue, operational effectiveness, leadership, and enterprise value and exit. You get instant colour-coded results showing exactly where your agency is strong and where the gaps are, plus real case files showing agencies fixing the exact pillars the Scorecard measures.
How is the score calculated?
Each of the six pillars has three questions scored 0, 1, or 2 based on your answer. Your total score out of 36 places you in one of three bands: Founder-Trapped (0 to 12), Building (13 to 24), or Owner-Free (25 to 36). Your pillars are sorted by weakness so you can see your biggest bottleneck immediately.
Will I see my results immediately?
Yes. Unlike the Valuation Calculator, which generates a personalised PDF report, the Agency Health Scorecard shows your results instantly on screen. You will see your total score, your band, a colour-coded breakdown of all six pillars, and your top three priorities with links to relevant guides.
What do I get with my scorecard results?
Your six-pillar report with your top three priorities in order, plus The Weakest Pillar, Fixed: real case files of four agencies fixing the exact pillar the Scorecard flags, with the moves they made in order.
What happens with my data?
Your contact details and scores are stored securely. We use the data to send you relevant insights about your weakest areas. You can opt out of emails at any time. We never share your data with third parties.
How is this different from the Agency Valuation Calculator?
The Scorecard is a quick health check of how your agency runs day to day. The Agency Valuation Calculator is a deeper tool that estimates what your agency is worth and emails you a personalised report. Start with the Scorecard, then run the valuation when you want the number.