Thanks for coming on. Here's the prep.

What the show is

A real conversation, not a pitch.

Exit Ready is a podcast for creative agency owners. I talk to founders who are building, scaling, and (sometimes) selling agencies. The conversations are honest. I want to know what's actually happening inside your business, not the polished version.

Each episode runs 20-30 minutes. It goes live on Spotify, Apple Podcasts, and YouTube.

What we'll talk about

A loose three-act shape.

I'll send you an outline a few days before we record. The general shape:

1. 01
   Your story. How you started, what you've built, where you are now.
2. 02
   The real stuff. A challenge you've faced, a mistake you made, a system that changed things. Something specific.
3. 03
   What's next. Where you're heading and what you're figuring out right now.

I'm not going to ask you to pitch your agency. This is about your experience as an owner, not a sales opportunity.

Sample questions

The kinds of things I'll ask.

No script. To give you a feel for the conversation, here are the types of things that come up:

I'll pick 5 or 6 based on your background. You don't need to prepare answers. The best episodes are the ones where people think out loud.

How it works

Three steps, end to end.

1. 01
   Before we record. Calendar invite with a Riverside link. Riverside records locally on your machine, so the audio quality is solid even if your wifi wobbles.
2. 02
   On the day. Click the link 5 minutes early. We'll have a quick chat off the record to get comfortable, then hit record. The whole thing takes 30-40 minutes including setup.
3. 03
   After recording. I handle editing. You'll get a link to the finished episode before it goes live so you can share it. I'll also send you clips for social media.

Technical setup

Five things to have sorted.

• Headphones. Any kind. AirPods, wired, over-ear. Just something so the mic doesn't pick up my voice through your speakers.
• A quiet room. Close the door, turn off notifications, let the team know you're recording.
• External mic if you have one. If not, your laptop mic or AirPods mic is fine. Don't buy anything for this.
• Chrome or Edge. Riverside works best on Chromium browsers. Safari can be unreliable.
• Camera on. We record video for YouTube clips. Doesn't need to be a professional setup. Natural light, tidy background, you're good.

Tips

Five rules for a great episode.

• Be specific. "We switched to value-based pricing and our average project went from £8K to £22K" is ten times better than "We improved our pricing."
• Don't hold back. The episodes people remember are the ones where someone is honest about a mistake or a hard lesson. Nobody wants corporate PR.
• Talk like you'd talk over a coffee. Not a keynote, not a webinar. Two agency owners having a chat.
• It's fine to pause and think. I can edit out silences. Take your time.
• If you mess up a sentence, just say it again. I'll clean it up in editing. No stress.