Business Coaching for Designers
You're great at design. But running a design business? That's a different skill entirely. I help designers build businesses that generate predictable income and real value.
Book a Discovery CallThe Designer's Dilemma
Trading Time for Money
You charge by the hour or project, but there are only so many hours in a day. Income is capped by your capacity.
Feast or Famine
Some months you're turning away work. Others, you're scrambling for the next project. No consistency.
Scope Creep
"Just one more revision" slowly eats your margins. Projects that should be profitable end up costing you.
Undercharging
You know you should charge more, but you're afraid of losing clients. So you stay stuck at rates that don't reflect your value.
No Exit Strategy
Your business is you. Without you, there's nothing to sell. You're building income, not wealth.
Doing Everything
Design, sales, admin, invoicing, project management. You're wearing every hat and burning out.
From Designer to Design Business Owner
The shift from freelance designer to agency owner requires a completely different mindset. It's not about doing more design work - it's about building systems, recurring revenue, and a team that can deliver without you.
I made this transition myself. I started as a designer and built my agency Kaizen to £2.2M in revenue before selling for a multi-7-figure sum. I know exactly what it takes to make this shift.
Designer Mindset
- Charge by the hour/project
- You are the business
- Income from doing work
- Referrals drive growth
- Every project is custom
Business Owner Mindset
- Charge for outcomes/value
- Business runs without you
- Income from systems
- Pipeline drives growth
- Productised services scale
What We Work On
Pricing & Positioning
Stop competing on price. Position your services for clients who value outcomes, not hours. Learn to price based on value, not cost.
Recurring Revenue
Transform one-off projects into ongoing retainers. Build productised services that generate predictable monthly income.
Sales Without Selling
You don't have to become a "salesperson." Learn consultative approaches that feel natural for designers.
Building a Team
When and how to hire. How to delegate creative work while maintaining quality. Building a team that delivers.
Systems & Processes
Document how you work so others can do it too. Create consistency in delivery without sacrificing creativity.
Exit Preparation
Build a business that has value beyond you. Whether you want to sell or not, exit-readiness means freedom.
Is This Right For You?
This coaching is designed for designers and design agency owners who:
- Are earning £50k+ annually from design work (freelance or agency)
- Want to build something bigger than just themselves
- Are tired of the feast-or-famine cycle
- Know they should charge more but don't know how
- Want to eventually step back from doing all the work
- Are open to challenging how they've always done things
How We Can Work Together
Scale
Monthly 1:1 coaching to build the foundations of a scalable design business. For designers at £100k+ revenue.
£1,000-1,500/monthStrategic Growth Programme
7-month intensive for established design agencies at £300k+. Become genuinely exit-ready.
£18,000Selling Creative Services
Self-paced course on positioning, pricing, proposals, and closing deals. Perfect starting point.
CourseReady to Build a Real Design Business?
Book a free discovery call to discuss where you are and where you want to go.