Price the outcome, not the hour
Move from "two days at £600" to value-based pricing. The same project, presented properly, lands at 2x to 4x without changing scope.
Coaching for designers
From doing the work, to running the work.
For designers running studios or freelance practices ready to make the shift. Pricing without flinching, signing your first proper retainer, structuring the hire that doubles capacity without doubling stress. The business behind the craft.
The shift
The work that got you here won't get you there.
Most designers running a business hit the same wall. The craft is sharp. The pipeline is referral-driven. The pricing is built on day rates that scale linearly with your time. Income is good but capped by your calendar, and the holiday you've been promising yourself keeps getting pushed.
The shift is from designer to business owner. Different pricing logic. Different sales conversations. Different decisions about which work to take and which to turn down. Different relationship with your time. It's the work most designers avoid because it isn't designing.
Done well, it doubles income without doubling hours, gets the next hire right, and turns the studio into something you'd actually want to own at fifty as well as thirty-two.
£2.2M Agency revenue at sale
13 yrs Building the agency
100+ Founders coached since
What we work on
Six shifts that make designers into business owners.
Sign your first proper retainer
Convert one project client into a 12-month design retainer. Recurring income changes the maths on cash flow, hiring, and saying no to bad fits.
Stop being the bottleneck
Document your top five processes, hire the first proper team member, build a delegation matrix so the studio runs without you in every decision.
Qualify out, not in
Spot the bad-fit clients before they become a quarter you regret. Saying no early is one of the highest-margin moves a designer learns.
Know your numbers
Monthly management accounts, real margin per project, capacity utilisation. The numbers tell you when to raise prices and when to hire.
Build something with optionality
A studio that runs without you holds value beyond your weekly time. Whether you want to scale, hold, or eventually sell, the work is the same.
Honest fit check
Good fit, not quite yet.
- Solo or small studio (1 to 5 people)
- Already winning work, but bottlenecked on you
- Ready to charge what the work is worth
- Want a business, not just a busy calendar
- Want a coach in the corner, not a course to binge
- Just started, no clients yet (build the portfolio first)
- Looking for design tutorials, not business coaching
- Want a done-for-you sales agency, not a sparring partner
- Already £300K+ and ready for a structured rebuild (that's the SGP)
Programmes
Start free, scale into coaching.
Most designers start with the free Scorecard and the Selling Creative Services course, then come into Scale when revenue clears £100K.
Free · 5 min
Agency Scorecard
Free (course included)
Score yourself across 8 operational pillars. Get instant results plus the £400 Selling Creative Services course free.
Take the Scorecard → Monthly 1:1 · RollingScale
£1,000 to £1,500 / month
For £100K+ designers running studios who want monthly strategy without a long commitment.
Explore Scale → 7-Month 1:1Strategic Growth Programme
£18,000 / programme
Structured 7-month rebuild for £300K+ studios ready to systemise and push toward £1M+ run rate.
Explore SGP →Take the next step
Build the studio worth running.
If you're already £100K+, book a discovery call. If you're earlier than that, the free Scorecard plus the Selling Creative Services course is the right starting move.