I spent 11 years building my creative agency. I made every mistake - undercharging, over-delivering, being the bottleneck in my own business. I learned the hard way what works and what doesn't when scaling a creative business.
In 2020, I sold my agency Kaizen for a multi-7-figure sum, exiting fully in 2022. The business had grown to £2.2M in revenue with over 40 team members. More importantly, it was a business that could run without me - which is exactly what buyers look for.
Now I help other agency owners skip the painful parts. Whether you want to sell your agency or just want to build something that doesn't need you to survive, the principles are the same: recurring revenue, owner independence, and transferable value.