Trust starts at first contact
When you're the one selling, you're building trust from day one. That relationship carries through the entire engagement and the renewal after it.
A free course for creative founders
You don't need a sales team. You need a sales system.
The exact sales system that took my agency from zero to £220K months. No cold calling, no social media dancing, no scripts borrowed from B2B SaaS. A framework built for creative founders who would rather do the work than chase it.
A £400 course, yours free.
Five hours of video, plus templates and scripts, delivered by email over 5 weeks. Free nurture content for creative founders getting the fundamentals in. No card required.
Two minutes on what the course is, and who it's not for.
If you've ever thought
"I'm great at the work, I just hate selling it."
- Clients push back on your prices, and you cave
- You write proposals that never get a response
- You compete on price instead of value
- Sales calls feel awkward and unprofessional
- You attract the wrong clients and regret taking them on
The pattern: working too hard, for too little, with clients who don't respect your expertise. Hiring a salesperson does not fix it. A salesperson can't articulate your craft the way you can, and they can't build the trust that begins the moment a client speaks to the person actually doing the work.
The fix is a sales system, run by you, that makes the conversation feel natural and the close feel earned.
Why founder-led
Why the founder sells better than the hire.
Nobody knows the work like you do
A salesperson can't speak to the detail of your craft or articulate value with the precision the buyer needs to commit at your price.
You set the tone
The sales conversation establishes expectations, boundaries, and the shape of the engagement. Outsource it and you lose the brief before delivery starts.
Founders who sell close bigger
Buyers want to work with the person in charge. Founder involvement signals commitment, capacity, and expertise. The cheque follows.
What you'll learn
Six modules, end to end.
Practical frameworks you can implement the week you watch them. No theory, no padding.
Positioning that attracts
Define your niche, articulate your value, and position yourself as the obvious choice. Stop competing with every other shop.
Pricing with confidence
Move from hourly to value-based pricing. How to present prices without flinching, and how to handle the objections that come back.
Discovery calls that convert
The exact structure for sales calls that uncover real needs, build trust, and lead naturally to "yes". Word-for-word framework included.
Proposals that win
Write proposals that get read, remembered, and signed. Templates included so you're not starting from scratch on the next one.
Objection handling
Scripts for the common ones: "too expensive", "need to think about it", "can you do it cheaper?". Responses that hold the price without losing the room.
Client qualification
Spot red flags early. The cost of a bad-fit client is months of margin. Learn to say no before they become your worst quarter.
What's included
Five hours of video, plus the toolkit.
- 6 video modules, around 5 hours total, watchable in a weekend or paced over 5 weeks
- Proposal template, the exact structure that wins projects, copy-and-customise
- Discovery call script, word-for-word framework for running calls that convert
- Email scripts, follow-up sequences, pricing responses, objection-handling messages
- Objection cheat sheet, responses to every common pushback, ready to use
- Lifetime access, watch at your own pace, come back when you need a refresher
- Future updates included, as the course evolves, you get all new content at no extra cost
How it works
Three steps. No card.
Get on the list
Join the Move at Pace list. The quickest way in is the Agency Health Scorecard: 5 minutes, no payment, and it names your biggest bottleneck.
Get module 01 by email
The course is delivered by email, one module per week for 5 weeks. Skip ahead and binge it if you prefer.
Apply it, week by week
Each module is built to be used the week you watch it. By week 5 the system is running. Templates and scripts come with the course.
Take the Scorecard
5 minutes · No payment · Course delivered weekly · Lifetime access
What founders say
The pattern, in their words.
"The bigger impact has been on our efficiency. We're getting more done with less stress."
"Every session helps us cut through the chaos and focus on what really matters. The investment has been more than worth it."
"My time working with Connor was practical and effective. He doesn't beat around the bush, and he gives direct advice without holding back."
FAQ
Before you take the Scorecard.
How do I actually get the course?
Selling Creative Services is a free course, delivered by email over 5 weeks. Join the Move at Pace list (taking the Agency Health Scorecard is the quickest way in) and the modules arrive weekly, one each Monday morning. Five hours of video, plus templates and scripts, at no cost.
Is the course really free?
Yes. It is free nurture content, no card and no upsell. Move at Pace shares it with agency founders getting the fundamentals in place before coaching is the right next step.
How long is the course?
Around 5 hours of video across 6 modules, plus templates and scripts. Delivered weekly over 5 weeks, designed to be completed in a weekend if you prefer to binge it. Lifetime access either way.
Will this work for my industry?
The principles apply to any service-based creative work: design, development, branding, marketing, video, photography. The frameworks are about positioning, pricing, discovery, proposals, and objection handling, the parts of sales every creative business deals with.
Why give a £400 course away?
Because an agency owner under £200K does not need coaching yet, they need the basics handled. The course covers the foundations every healthy agency runs on. By the time coaching is the right next step, the foundations are in. That is good for you and for any future programme fit.
Do I get support?
The course is self-paced. For hands-on coaching, the Scale programme is the next step (rolling monthly, £100K+ founders). The Strategic Growth Programme is for £300K+ agencies ready for a 7-month structured rebuild.
Take the next step
From bedroom to boardroom.
The same sales system that took my agency from £0 to £220K months. A free course, delivered by email over 5 weeks.