Think about your local farmer for just one second. He plants seeds in the spring, tends to them over many weeks and months, before harvesting them when they are ready for sale.
Social selling works the same way.
What is Social Selling?
Building connections on social media and at events, then nurturing those relationships over time rather than immediately pursuing sales.
More often than not, this strategy promotes significant inbound activity when executed consistently.
Key Principles
Everyone Should Participate
Team members across all roles, designers, accountants, managers, should engage in social selling. It strengthens overall business opportunities.
This isn’t just the sales team’s job.
The Right Timing
My sales philosophy centers on being the right agency, at the right time, when the client has a need.
Social selling facilitates this by establishing credibility beforehand. When they need you, they already know you.
Four Steps to Success
1. Find the Right Connections
Identify your ideal clients. Know who you’re trying to reach.
2. Build Relationships
Genuine social engagement and community support matter. Comment, share, help.
3. Demonstrate Experience
Showcase past work visually. Let your portfolio do the talking.
4. Build Your Personal Brand
Your personal brand has become equally important as company branding in today’s social media landscape.
People buy from people they trust. Let them get to know you.
The Bottom Line
Social selling isn’t quick. It’s not a hack.
But it works. Plant the seeds. Tend the relationships. Harvest when the timing is right.