agency valuation
How much is my
agency worth?
Is your agency worth what you think?
Clear methodology. No guesswork. Get an accurate understanding of your agency’s market value.
- Only 3 minutes
- Completely free
- Personalised report
what we measure
Three Critical Valuation Areas
Most agency owners focus on the wrong metrics when building value. Revenue growth doesn’t automatically increase what your agency is worth. This assessment shows you where you stand on the three factors that account for 80% of your agency’s valuation.
Founder Dependency
The single biggest valuation killer
- Can the agency deliver without you?
- Do clients demand to work with you specifically?
- Would the business survive 30 days without you?
Agencies that run without the founder command 3-4x higher multiples.
Revenue Quality & Predictability
What buyers actually pay premium for
- Recurring revenue vs. one-off projects
- Client concentration risk (<20% per client)
- Retainer vs. project-based income mix
Buyers pay 2-3x higher multiples for predictable recurring revenue.
Systems & Scalability
The foundation of growth
- Documented processes and SOPs
- Client onboarding workflows
- Ability to scale without chaos
Systems mean the business can grow without founder hours.
The Research
Created by Exited Agency Owners
Most agency owners focus on the wrong metrics when building value. Revenue growth doesn’t automatically increase what your agency is worth. This assessment shows you where you stand on the three factors that account for 80% of your agency’s valuation.
85%
of creative agencies overvalue their business by 2-3x
2-3x
potential valuation increase without growing revenue
EBITDA MULTIPLES
Average Agency
2-4x
Top-Tier Agency
6-8x
The difference? The three areas this assessment measures.
The Research
How it works
Answer 15 Questions
Complete our quick assessment about your agency operations, revenue, and team structure.
Get Your Score
See exactly where you stand on the three critical valuation factors instantly.
Receive Your Roadmap
Get personalised recommendations on what to fix first to increase your valuation.
Only takes 3 minutes • Completely free • Immediate results
What You'll Get
Your Personalised Valuation Report
In 3 minutes, you’ll know exactly what’s holding your agency’s value back and get a personalised roadmap to increase it.
- Score on all three critical valuation areas
- Specific actions to increase your agency's value
- Comparison against top-tier agencies
- Priority recommendations for quick wins
- Clear roadmap for systematic improvement
Report Preview
Testimonials
What Agency Owners Say
"
I think a common concern for every entrepreneur or business owner who seeks out a consultant or professional advice is ‘can this person really understand me and my business?’. The answer when speaking about Connor is a definite yes! My time working with Connor was practical and effective. He doesn’t beat around the bush, he gives direct advice or insight without holding back, something that is very valuable to a company like ours.
Marcus O'Sullivan
Being Honest
Is This Assessment Right For You?
If you’re not a creative agency or you’re not serious about building a valuable business, this assessment probably isn’t for you. We turn away more businesses than we work with because we only coach creative agencies – that’s where we can genuinely help.
start the assessment
Your Agency Is Worth More Than You're Being Told
If you’re not a creative agency or you’re not serious about building a valuable business, this assessment probably isn’t for you. We turn away more businesses than we work with because we only coach creative agencies – that’s where we can genuinely help.
No email spam. No sales pressure. Just honest insights.
frequently asked questions
Your questions answered
Creative agencies face unique challenges – project-based cash flow, scope creep, pricing creativity, talent management. Generic business coaching doesn’t address these. I only coach creative agencies because that’s what I built and sold.