Discover how much your agency is actually worth
Even though you’re profitable, have decent clients, and work hard every single day.
Is your agency worth what you think?
Answer 15 questions to discover exactly what’s holding your agency’s valuation back – and what to do about it.
✓ Only takes 3 minutes to complete ✓ Completely free ✓ Personalised report with actionable recommendations
This Assessment Measures and Improves
Three Critical Valuation Areas:
Most agency owners focus on the wrong metrics when building value. Revenue growth doesn’t automatically increase what your agency is worth. After successfully exiting my own £2.2M revenue agency and coaching 100+ creative agencies through growth and exit preparation, I’ve identified exactly what buyers pay premium multiples for.
This assessment will show you where you stand on the three factors that account for 80% of your agency’s valuation – and give you a clear roadmap to systematically improve each one.
Founder Dependency
What it measures:
- Can the agency deliver without you?
- Do clients demand to work with you specifically?
- Can sales happen without your involvement?
- Would the business survive 30 days without you?
Why it matters:
This is the single biggest valuation killer for creative agencies. If you are the business, buyers see a massive risk. An agency that runs without the founder can command 3-4x higher multiples.
Revenue Quality & Predictability
What it measures:
- Recurring revenue vs. one-off projects
- Client concentration risk (is one client >20% of revenue?)
- Predictability of revenue streams
- Retainer vs. project-based income mix
Why it matters:
Buyers pay 2-3x higher multiples for predictable recurring revenue than project-based work. If your largest client is 30% of revenue, you could lose 40-50% of your valuation.
Systems & Scalability
What it measures:
- Documented processes and SOPs
- Project delivery systems
- Client onboarding workflows
- Team structure and decision-making
- Ability to scale without chaos
Why it matters:
Buyers want to see that quality and delivery don’t depend on tribal knowledge. Systems mean the business can grow without proportionally growing headcount or founder hours.
Created by Exited Agency Owners, Following the methodologies accountants and M&A firms use to value agencies
The Research Behind This Assessment
85% of creative agencies are overvaluing their business by 2-3x because they don’t understand what buyers actually pay for.
Average creative agency multiple: 2-4x EBITDA
Top-tier agencies with strong fundamentals: 6-8x EBITDA
The difference? The three areas this assessment measures. Get them right, and you could double or triple your agency’s valuation without growing revenue.
Ready to Discover Your Agency's True Valuation Potential?
In 3 minutes, you’ll know exactly what’s holding your agency’s value back and get a personalised roadmap to increase it.
- ✓ Takes only 3 minutes to complete
- ✓ 100% free – no credit card required
- ✓ Get immediate, personalised recommendations
- ✓ Discover the specific actions to increase your agency’s value
- ✓ Based on multiple successful agency exits and transformations
What Agency Owners Say About Working With Us
100+
Creative agencies transformed
40%
Average revenue increase in 12 months
£2.2M
Connor’s successful agency experience
“I think a common concern for every entrepreneur or business owner who seeks out a consultant or professional advice is ‘can this person really understand me and my business?’. The answer when speaking about Connor is a definite yes! My time working with Connor was practical and effective. He doesn’t beat around the bush, he gives direct advice or insight without holding back, something that is very valuable to a company like ours.”
Marcus O’Sullivan
Agency Owner
Is This Assessment Right For Your Agency?
Being honest: If you’re not a creative agency or you’re not serious about building a valuable business, this assessment probably isn’t for you. I turn away more businesses than I work with because I only coach creative agencies – that’s where I can genuinely help.
Your Agency Is Worth More Than You're Being Told
But only if you fix the right things. Most agency owners focus on growing revenue when they should be building value. Take the assessment and find out what actually matters.
No email spam. No sales pressure. Just honest insights about what your agency is worth and how to increase it.