Business coaching for personal trainers and coaches
Transforming your passion for fitness into a high-performing, scalable business.
Are you a personal trainer or fitness coach looking to build a thriving business, grow your client base, or expand your services? Do you want to boost your profitability while balancing client needs, marketing, and operational demands? Or perhaps you’re finding it hard to scale your fitness business while maintaining the quality of your training programmes. Our business coaching for personal trainers and coaches provides tailored support to help you overcome these challenges and create a business that thrives in the competitive fitness industry.
Many personal trainers and coaches begin their careers with a passion for health and fitness and a desire to help clients reach their goals. They excel in motivating others and crafting personalised training programs. However, growing a fitness business requires more than training expertise. It also demands strong business strategies, marketing know-how, and operational efficiency. Recognising this gap is essential to building a sustainable and profitable fitness business, and that’s where we come in.
Our Managing Partner, Connor, has firsthand experience in building a successful business from the ground up, growing his agency to £200k+ in monthly revenue before making a profitable exit. He understands the dedication and passion that personal trainers put into helping their clients reach their fitness goals, but he also knows that running a business requires more than passion. Connor applies his own strategies for operational efficiency, client acquisition, and sustainable growth to help personal trainers turn their expertise into a thriving business.
Whether you’re just starting your fitness journey or ready to scale your business, we provide the tools and strategies you need to achieve your goals. With a Move At Pace business coach, you’ll receive insights into pricing your fitness services for profitability and high demand, creating solutions to streamline client and training management, and managing your client base with the right approach for expansion.
What you’ll learn with our business coaching services:
- Developing a unique positioning in the fitness industry
- Building a profitable personal training or coaching business
- Creating efficient workflows for client programs and scheduling
- Managing and expanding your team of trainers or coaches
- Growth strategies tailored for the fitness industry
- Client acquisition and retention strategies
- Financial management for fitness businesses
With our expert coaching, you can take your personal training or fitness coaching business to the next level. You focus on helping clients achieve their fitness goals, and we’ll help you build a successful business foundation that supports long-term growth and profitability.
Business coaching process
Understanding

We begin by diving into the core of your fitness business, identifying your specific strengths, challenges, and goals.
Whether you’re struggling with client retention, pricing, or expanding your services, we take the time to understand what drives your business and what’s holding it back. This deep understanding allows us to tailor a coaching plan that aligns with your vision.
Optimisation

Next, we focus on enhancing the critical areas of your business. From refining your marketing approach to streamlining how you manage clients and services, we ensure that every aspect of your business runs smoothly and efficiently.
Our goal is to help you implement systems that support growth without sacrificing the quality of your client experience.
Accountability

We offer more than just advice: we partner with you to keep your business moving forward.
Through regular check-ins and detailed action plans, we make sure you’re consistently meeting milestones and adjusting your strategies as needed.
This ongoing accountability ensures that you stay committed to your goals and make progress, even when challenges arise.
Business coaching services
Personal trainers and coaches are experts in fitness, but managing the business side of things is another kettle of fish.
Our business coaching provides the guidance and strategies needed to optimise operations, attract clients, and grow revenue.
We help you build a thriving business that’s ready to scale while delivering exceptional client results.
If you experience difficulties with establishing your fitness coaching business, feel free to reach out to Move At Pace. We are here to make it happen.
Personal fitness coaches do not need to build their business alone. We are here to offer individual, 1-1 business consulting to give you the tools you need for your venture.
Whether you’re launching your fitness business or ready to expand to a broader market, our tailored consulting covers everything from brand building to client management and financial planning. We provide practical, hands-on advice to help you at every stage of your business journey.
Business coaching cost
Our business coaching for fitness coaches and personal trainers is delivered to the highest standards by a highly experienced coaching team.
With a no-waffle, direct approach to guidance, we provide the support you need, when you need it.
Pricing for our business coaching is completely transparent.
On-demand business coaching
Our on-demand coaching sessions are the perfect choice when you want dedicated support without commitment.
What's included
- Individual coaching session with our Managing Partner
- Sessions last 1.5 hours
- Pre-meeting preparation
- Follow up support
- Access to recordings and transcripts of all calls
- Access to our live calls, workshops & industry best practice events
Scheduled business coaching
We offer discounts for those clients who commit to coaching blocks of 6 or 12 sessions. Same service at a lower price.
What's included
- 6 or 12 individual coaching sessions with our Managing Partner
- Sessions last 1.5 hours
- Pre-meeting preparation
- Follow up support
- Access to recordings and transcripts of all calls
- Access to our live calls, workshops & industry best practice events
Unlimited remote support
This is an additional service for our business coaching clients who want answers to their pressing questions between coaching sessions.
What's included
- Unlimited online support
- Service provided via Whatsapp or Slack
- Next working day guaranteed response
- Access to our dedicated client management team
Confidentiality
The work that we undertake is held in the strictest confidence and we hold this responsibility with the highest integrity. However, the experience our advisors have gained working within their own and many other businesses is integral to providing an expansive breadth and depth of knowledge.
Commitment
No one likes to waste time. We will always be respectful of your time and commitment to our service. We’ll never turn up to a meeting under-prepared. But we expect the same in return.

Get to know us
Connor McAuley
Managing Partner
FIND OUT MORE
If you want to explore the options of working with us, please use the form below. Once we have a few initial details, we’ll set up a completely free discovery call to understand how we might work best together.

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Testimonials

I think a common concern for every entrepreneur or business owner who seeks out a consultant or professional advice is ‘can this person really understand me and my business?’. The answer when speaking about Connor is a definite yes! My time working with Connor was practical and effective. He doesn’t beat around the bush, he gives direct advice or insight without holding back, something that is very valuable to a company like ours.