Glaze – The Next Chapter
In Northern Ireland, there’s a small pocket of incredible creatives, agencies and developers who on paper are direct competition. And yet, there are collaborations, collectives and partnerships that happen daily right across the industry. And this is a testament to the industry we’ve created and the people who work within it. And before I tell […]
How to Charge More for Design
In the past 18 months, I’ve worked directly with over 50 agency owners, and my Selling Creative Services course has helped many more. And in this sample of agency owners, there hasn’t been one so far who is overcharging for their work. Not one. On the contrary, one of the first challenges I set for […]
How to increase your prices & not lose clients
One of the most common questions I get from agency owners is this: “Connor, how do I increase my prices without losing all my clients?” After 13 years of running our agency and working with over 50 agency owners since, I can tell you that most of you are leaving serious money on the table. […]
7 Growth Strategies To Scale Your Agency
When our first designer left and took our entire design capability with her, everything nearly fell apart. But that disaster taught me the most important lesson of my business career: never build a business with a single point of failure. Today I’m sharing the seven strategies that took us from chaos to £220k months. These […]
How Do You Structure a Creative Agency?
People often ask me how do you structure a creative agency for growth. And after our own 13-year journey from startup to exit, I can tell you that there’s no one-size-fits-all answer. Every agency is different and the answer is based on the founder’s strengths, the services offered, and the market they serve. But today […]
Why Most Business Coaches Are Wrong for Creative Agencies (What to Look for Instead)
I recently exited my creative agency after 13 years of building it from scratch. Since then, I’ve helped 50+ agency owners generate over £40M in additional annual revenue. And I need to tell you something that might upset some people: most business coaches are completely wrong for creative agencies. Are you considering hiring a business […]
How To Get More Clients For Your Agency
Running a successful branding, design, creative agency, or freelance business isn’t easy. Beyond delivering amazing creative work, managing your team and keeping current clients happy, one of the most critical aspects of sustaining and growing your business is constantly bringing in new clients. Now, some of you will be saying Connor, but we’re already busy, […]
Why Every Agency Owner Needs Business Coaching (My £2.2M Growth Story)
You know that moment when you realise you’re not playing in the same league as the agencies you actually want to compete with? I had that realisation when we kept getting overlooked for the brand projects we thought we were perfect for. We were good at what we did, but we weren’t being taken seriously […]
Beat Sales Objections Every Time!
Three words that kill more sales than any competitor ever could: “I can’t afford it.” But what if I told you that objection just handed you the keys to a bigger deal? Trust me, I’ve been in those sweaty-palm moments where a client throws a curveball and your confidence walks out the door along with […]
Agency Owner End of Quarter Checklist
Right, if you’re running an agency and you’re serious about growth, you need to get these four things sorted before the end of the quarter. No excuses. 1. Review Your Outstanding Quotes (And Get a CRM if You Haven’t Already) First thing – go through every single quote sitting in your system. Everything that’s outstanding, […]